Effective Date: September 1, 2025

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The Rich Aunty Ltd (“we,” “our,” “us”) is a company registered in the United Kingdom. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you use therichauntyltd.com (the “Site”).

By accessing or using the Site, you agree to the practices described in this Policy.

Information We Collect

We may collect and process the following categories of personal data:

  1. Identity and Contact Data – Name, email address, phone number, billing and delivery addresses.
  2. Financial Data – Payment details (processed securely by third-party providers; we do not store full card details).
  3. Technical Data – IP address, browser type, operating system, device identifiers, and browsing activity on our Site.
  4. Usage Data – How you use our Site, pages viewed, and interactions.
  5. Communications – Any information you provide when contacting us or filling forms.
How We Use Your Information

We process your personal data to:

  • Provide products and services, including processing orders and deliveries.
  • Communicate with you, including customer support and responding to inquiries.
  • Send marketing communications (only if you have opted in).
  • Improve and personalize our Site, services, and customer experience.
  • Comply with legal obligations and prevent fraud.
Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Contract: To fulfil our agreement with you when you place an order.
  • Consent: When you opt in to marketing or cookies.
  • Legal Obligation: To comply with UK laws and regulations.
  • Legitimate Interests: To improve services, ensure security, and manage our business.
How We Share Your Information

We may share data with:

  • Service Providers: Payment processors, IT and hosting providers, delivery partners.
  • Legal Authorities: When required by law or regulation.
  • Business Transfers: If The Richaunty Ltd is involved in a merger, acquisition, or asset sale.

We do not sell your personal information.

International Transfers

If your data is transferred outside the UK or EEA, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your information.

Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction or deletion of your data.
  • Object to or restrict processing.
  • Request transfer of your data (data portability).
  • Withdraw consent at any time (for consent-based processing).

To exercise your rights, contact us at booking@therichauntyltd.com. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Cookies and Tracking

We use cookies and similar technologies to improve functionality, analyze usage, and personalize content. You can manage cookies in your browser settings. Some features may not work properly if you disable cookies.

Data Security

We use technical and organizational measures to safeguard your personal data. While we take all reasonable steps, no system is 100% secure.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their content or privacy practices.

Changes to This Privacy Policy

We may update this Privacy Policy at any time. Updates will be posted here with a new “Effective Date.”